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Finding Maximum Revenue

Avg difficulty 2.5

The unit price of an item affects its supply and demand. That is, if the unit price goes up, the demand for the item will usually decrease. For example, a local newspaper currently has 84,000 subscribers at a quarterly charge of $30. Market research has suggested that if the owners raise the price to $32, they would lose 5,000 subscribers. Assuming that subscriptions are linearly related to the price, what price should the newspaper charge for a quarterly subscription to maximize their revenue?

OpenStax Algebra and Trigonometry 2e, 5.1 Quadratic Functions, exercise 15

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Adapted from College Algebra © 2021 Rice University. Licensed under CC BY 4.0. Sources: College Algebra 2e, Algebra and Trigonometry 2e, Precalculus 2e, College Algebra with Corequisite Support 2e. Imported at revision 4922e46.